Aligning sustainability strategy, brand and real-world impact.
Fair & Forward bridges the gap between organisational sustainability and market activation. We partner with leadership teams to define a strategic direction, sharpen brand positioning, and activate internal and external engagement .
Services
We partner with organisations across the core phases of their corporate sustainability strategy, from foundations to market activation.
Sustainability strategy and governance
Materiality assessment and prioritisation
Stakeholder research and diagnosis
Vision setting and strategic framework
ESG target setting and governance roadmaps
Impact & ASRS reporting content
Operational policies audit and benchmarks
Sustainable brand and market positioning
Brand strategy and positioning
Purpose definition
Sustainable product and service customer Value Proposition (CVP)
Brand architecture and product structuring
Commercial segmentation and buyer journey
Sustainable program naming and identity
Engagement and activation
Communications strategy and sales toolkits
Employee engagement and program launch
Behavioural diagnosis and campaigns
Sustainable marketing audit and strategy
Greenwash-proof claims audit
Executive and alignment workshops
Staff training and capability building
You can read more about our approach to each of these services here.
Sector experience
Fair & Forward was founded in 2024 by Vanig Krikorian, backed by experience in diverse sectors and clients that have spanned a decade in the world of brand strategy, marketing and sustainability.
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Climate Active, Parks Australia, Uluru Kata Tjuta National Park, Emergency Management Victoria, Creative Victoria, AlburyCity Council, City of Darebin, VicTrack
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Diversity Council Australia, Oxfam, Expression Australia, Mackillop Family Services, Meli, Save the Children Australia, The Florey, MDA National
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Bendigo Bank, ANZ Bank, Monash IVF, Incitec Pivot, MUFG, iSelect, Supply Partners
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Coles Group, Metcash, Bunnings, Remedy Drinks, Australia's Oyster Coast, Ego pharmaceuticals, QV, Hewitt Foods
Get in Touch
Get in touch if you’re defining your sustainability strategy, building a purposeful brand, or looking to turn your impact commitments into measurable action.