Fair & Forward was born out of a desire to be part of the solution to sustainability challenges rather than the problem. For too long marketing and communications have been at best a neutral agent and at worst an active contributor to social and environmental degradation, but the same skillset can be used for positive change.
Approach
Fair & Forward was founded on the basis of three pillars:
Empathetic
engagement
Aiming to be radically inclusive, respectful and audience-centric.
Lifelong
learning
Sharing continuous learning openly with others for collaboration.
Authentic
impact
Working to track and measure impact with no virtue signalling.
Process
Engagement stands at the heart of what we do. But not any type of engagement, we use active listening to gain empathy with different perspectives, demonstrate respect and ultimately gain support where relevant.
This belief guides our bespoke engagement centred around your stakeholder relationships and how they can help elevate your sustainability efforts.
People
Fair & Forward was founded by Vanig Krikorian (LinkedIn profile). After a 15 year career in brand strategy and marketing working with some of Australia’s leading organisations, I decided to reconcile my professional life and personal beliefs and use my skillset to help advance society’s transition towards sustainability. Whilst the task is big, it takes a committed minority to make change and I hope to be a part of it.
Fair & Forward works in partnership with a network of trusted consultants and suppliers to collaboratively offer tailored solutions to clients (hence the use of ‘we’ on the website).
Vanig Krikorian
Founder and Principal
Partners
Fair & Forward holds preferred partnerships in the world of marketing, communications and design and aims to bring industry-leading solutions sustainability and ESG programs.
The Contenders is a leading strategic agency focused on solving business problems through brand.
The Design Objective is a trusted design partner to help bring to life strategic sustainability communications.
We also partner with sustainability consultants, climate risk assessors, carbon accountants, lawyers and others to deliver a full ESG consulting suite.